The site was previously used as a pigment factory, together with associated office accommodation.
The site is located near the intersection of the A12 to the west and the A11 trunk road to the south. The Bow Flyover/High Street runs parallel to the front of the site, with Bow Back River to the rear. The site is located on the boundary of Newham and Tower Hamlets acting as a “Gateway Site” into Stratford and the Olympics.
The development involved the demolition of the existing buildings on the site, and the erection of buildings (ranging in height from nine storeys to 22 storeys), to provide commercial uses at ground floor and 301 residential units above.
After successfully negotiating planning permission for the residential scheme, the site was sold to Telford Homes.
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